Amazon consulting + agency · since 2017
Strategy and execution for a profitable Amazon business.
FARU helps manufacturers and brands analyse their vendor, seller or hybrid business with data, develop it strategically and execute it operationally.
Starting points
When FARU is the right partner
The starting point is never an off-the-shelf package — it is always your individual situation: organisation, goals, resources and your existing Amazon business.
- Amazon revenue is stagnating or declining
- The profitability of your vendor business is falling
- Little transparency on the real revenue and result levers
- Vendor and seller are not clearly separated strategically
- Content, advertising, availability and price don’t work together
- International expansion isn’t making progress
- Your internal team needs experience, structure or capacity
- Processes should become more efficient through data, automation or AI
Services
Seven competence fields, combined modularly
Approach
Five steps, one interplay
Assortment, availability, price, content, advertising and organisation are never viewed in isolation — every measure works within the system.
- 01UnderstandCapture business model, organisation, goals and challenges.
- 02AnalyseData, processes, assortment, content, advertising, competition.
- 03PrioritiseRank potential by impact, effort and economic value.
- 04ExecuteTogether with your team or fully handled by FARU.
- 05MeasureAssess results transparently, evolve the strategy.
Results
Measurable, verifiable, with established brands
Client voices
What clients value about working with us
„FARU is not only a valuable partner in analysing the numbers, but also in deriving profitable, practical measures from them.“
„In FARU we found a partner who understands the Amazon business — with all its quirks. You can tell Stefan has been with Amazon from the very beginning.“
„The matter-of-fact, constructive and pragmatic communication makes the collaboration very pleasant and efficient — plus Stefan’s impressive expertise.“
About FARU
More than 13 years of Amazon — over 5 of them at Amazon itself
Stefan Lange founded FARU in 2017. He knows the Amazon DNA and the platform’s internal mechanics as well as the concrete challenges of vendors, sellers and hybrid business models — and remains your direct point of contact.
Behind him stands a team spanning content, controlling and marketplace management — plus a hand-picked partner network from logistics to claim management.
Meet Stefan Lange and the team →Let’s talk about your Amazon business.
In a no-obligation intro call we get to know your situation — and you find out where FARU would concretely add value.
Book a no-obligation intro call