Approach
Analysis first. Measures in interplay. You stay involved.
FARU does not work with isolated individual measures. Assortment, availability, price, content, advertising, organisation and profitability are viewed in context — and every decision is justified with data.
The FARU process
Five steps — from understanding to measuring
- 1
Understand
We capture your business model, organisation, goals and challenges — before any measures are discussed.
Business model · Organisation · Goals · Resources - 2
Analyse
Data, processes, assortment, content, advertising and competition are examined systematically. The analysis reveals which factors truly influence revenue, profitability and growth.
Data · Assortment · Content · Advertising · Competition - 3
Prioritise
Potential is ranked by impact, effort and economic value — complex data becomes clear, comprehensible decisions.
Impact × Effort × Economic value - 4
Execute
Together with your team or fully handled by FARU — with a clear division of tasks and direct access to experienced contacts.
Client team ↔ FARU · clear division of tasks - 5
Measure and evolve
Results are assessed transparently and the strategy is continuously evolved — with reportings, routines and regular goal checks.
Reportings · Routines · Goal checks
Collaboration
Three models — depending on how much FARU takes on
The scope can be adjusted over the course of the project. Many clients start with the analysis and expand step by step.
Principles
How you’ll recognise the collaboration
Every recommendation is derived from analyses and justified in a comprehensible way.
No isolated individual measures — levers are viewed within the system.
Reportings and routines make progress and results visible.
You keep the decisions — FARU provides the basis and the execution.
What would this look like in your situation?
In a no-obligation intro call we outline the process and the right collaboration model for your Amazon business.
Book a no-obligation intro call