Services

No standard package — seven competence fields across the entire Amazon value chain.

The fields can be combined modularly. What FARU takes on for you follows from your situation: organisation, economic goals, resources and your existing Amazon business.

01

Strategy and business model

We assess your vendor, seller or hybrid model, analyse profitability and develop assortment, channel and pricing strategy — including organisation and process consulting.

Vendor/seller/hybrid assessmentProfitability analysesChannel & assortment strategyNegotiation strategy
02

Business intelligence and performance

Business reviews, revenue and root-cause analyses, KPI systems and scorecards — multi-level reporting at account and product level, focused on input factors and actionable measures.

Business reviewsRoot-cause analysesKPI systemsBenchmarks
03

Advertising and growth

Campaign strategy, search-term and funnel analyses, budget steering — always tied to total revenue. With the FARU Traffic-Conversion Matrix we map your assortment to the right campaign types.

Amazon AdsTraffic-Conversion MatrixFunnel analysesBudget steering
04

Content and brand presence

Titles and bullet points, product images, A+ and A+ Premium content, Brand Stores and brand story — plus content strategy and scaling with AI.

A+ / Premium A+Brand StoresProduct imagesAI scaling
05

Operations and platform management

Vendor Central and Seller Central under control: availability, pricing and Buy Box, variations and catalogue, support cases and operational processes.

Vendor CentralSeller CentralAvailabilityBuy Box & catalogue
06

Internationalisation

European marketplaces, EFN, EEA and Pan-EU, international roll-outs and country-specific assortment and market strategies.

Pan-EUEFN / EEARoll-outsMarket strategies
07

AI and automation

AI-based content creation, automated analyses and reporting, process optimisation and building scalable workflows.

AI contentAutomated reportingProcess optimisation

Which fields are relevant for you is something we clarify in conversation.

In the intro call we outline where FARU would concretely add value in your situation — no obligation.

Book a no-obligation intro call