About FARU

Experience you can’t pick up from reading.

Stefan Lange founded Faru Services GmbH in 2017 — after more than 5 years in various positions directly at Amazon and with over 13 years of experience in the Amazon environment today.

His motivation is simple: to make life easier and more successful for Amazon sellers. FARU knows the Amazon DNA and the platform’s internal mechanics as well as the concrete challenges of vendors, sellers and hybrid business models.

Stefan Lange, founder and managing director of Faru Services GmbH
2017
Founded by Stefan Lange
>13 years
Amazon experience
>5 years
Directly at Amazon
>150
Amazon annual negotiations supported

Values

What FARU stands for

Not an empty list — but the things clients can actually measure the collaboration by.

Clarity

Making the complex understandable and actionable — in analyses, recommendations and reporting.

Responsibility

FARU stands by its recommendations and their results — transparently measured.

Pragmatism

Actionable measures instead of concept papers.

Partnership

Direct access to experienced contacts, no ticket systems.

Economic thinking

Revenue, costs, margin and organisation are considered together — growth has to pay off.

Curiosity

New tools — from data analysis to AI — are evaluated and put to sensible use.

Team

The company behind the person

Stefan Lange
Stefan Lange
CEO / Founder
Sabrina Saumweber
Sabrina Saumweber
Content Creator
Barbara Wagner
Barbara Wagner
Controlling
Erik Gudi
Erik Gudi
Amazon Marketplace Management
Diallo
Diallo
“Chief Security Officer”
Buddy
Buddy
“Chief Fitness Officer”

Partner network

Hand-picked partners from technology and service

From system integration through content to logistics — wherever specialist knowledge is needed, FARU works with an established network.

Anna-Carina Maerz
Anna-Carina Maerz
Customer centricity, cross-channel content and sales strategies — ~20 years in digital commerce.
Maximilian Späth
Maximilian Späth
BAROS Solutions — automated recovery of Amazon deductions and claim management for vendors.
Philipp Lutzny
Philipp Lutzny
Primelogis GmbH — e-commerce fulfilment: logistics, supply chain, shipping.
Söhnke Mücke
Söhnke Mücke
better.clever — digital mentoring for SMEs and start-ups, go-to-market; co-founder of IVARIO.
Jörg Kundrath
Jörg Kundrath
MINDSET MOVERS — (self-)leadership; founder of KAVAJ.

Get to know FARU in person.

In an intro call you speak directly with Stefan Lange — no obligation, and concrete.

Book a no-obligation intro call